All workCASE STUDY / PRODUCT DESIGN
Zidne App
An AI gym app designed to get you to the gym, not replace it.
Self-initiated concept
- Type
- Mobile App · UI/UX · Identity
- User
- Gym member
- Tools
- Figma · Illustrator · Photoshop
- Project
- Self-initiated concept
The four pillars
- 01
A personal journey
Onboarding and goals shaped around each user
- 02
Tied to the real gym
Booking, QR check-in, branches, trainers
- 03
AI guidance
AI Coach, suggestions, notifications in a human tone
- 04
One ecosystem
Subscriptions, analytics, trainers, booking, progress tracking
Decisions
PartProblemDecision
Smart OnboardingFitness apps keep asking the same questionsCore data is asked once, then reused everywhere
Short onboardingPeople lose motivation in a long onboardingShort, focused steps
Goal SystemsGeneric plans ignore the person's real goal3 paths: Lose Weight · Stay Active · Build Muscle
MoodPlatforms don't understand how people feelMood tracking for motivation and personalizationIn Zidne CRM I came back to this decision and marked it "still unproven".
Activity trackingPassive tracking doesn't change behaviourTurn it into active behavioural awareness
Real gymApps replace the gymSession booking, QR, finding trainers and branches
NotificationsCold, automated notificationsA human tone: "We missed you" · "Ready today?" + AI Personality Control
The goal is an app that gets you to the gym, not one that keeps you at home.
Design system & screens
Two projects, one story
Zidne App (first)Zidne CRM (second)
UserThe memberStaff
MoodA ready-made motivation feature"Still unproven", and I refused to assume it was safe to automate
ResearchProcess stages13 products, 2 interviews, evidence scale
AIAn AI Coach that motivatesAI suggests and explains; the human decides
In the second project, I questioned an assumption I made in the first.
Zidne CRM